Type  Retail
Size 70sqm
Location Herzeliya 
Completed 2024

Photos  Michael Shvedrom

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The story behind the design concept focuses on the moment of the meeting between the foot on the ground/sand, and what that meeting produces immediately after- the imprint of the foot or the sole of the shoe and the pleasant and powerful feeling of stepping on the ground.

We wrapped the store in material that gives a natural look and an organic feel with form following form. 

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The store was designed in a modular and functional way with a removable modular frame that can be changed and replaced with details designed and manufactured especially for the store.

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